Data protection declaration
Data protection is of high concern to Privatbrauerei ERDINGER Weißbräu Werner Brombach GmbH, Lange Zeile 1 + 3, 85435 Erding, Germany. For this reason, the processing of our customers' data is carried out exclusively in compliance with the applicable data protection regulations (e. g. GDPR, the German Federal data protection act BDSG).

We collect and process personal data if you provided us with this data (e. g. by registration on our website, to place an order, participate in a raffle, Club and / or team membership, to order our newsletter) and we are entitled to collect, use and process it on the basis of your consent or a legal regulation.

If we receive personal data about you from other companies, you will be notified as soon as possible, at the latest upon first contact. These data are also only stored and processed in accordance with legal regulations.

Personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject").

We collect and process the following personal data:

Name, first name, home address, phone number, date of birth, IBAN, credit card details, order history, gender, e-mail address, password

The above mentioned personal data will be processed by us for the following purposes:

  • Communication with you on products, services, e. g. to process your inquiries; to send an order confirmation
  • Planning, execution and administration of the (contractual) business relationship between us and you, e. g. in order to process the order of products and services, collect payments, for accounting, invoicing and debt collection purposes and to carry out deliveries, or complaint handling, as well as for our customer service and inquiries
  • Carrying out customer surveys, marketing campaigns, market analyses, raffles, competitions or similar campaigns and events; Membership in the fan club or in the team ERDINGER Alkoholfrei or ERDINGER Vorteilsprogramm, Erdinger- Fanclub, Sommerfit- Erdinger-Alkoholfrei, Erdinger- Tippspiel
  • Provision of a newsletter and advertising for new products
  • Registration on the website to create an order account
  • Creating pseudonymised usage profiles for the purpose of advertising, market research and improving our services
  • Maintain and protect the security of our products, services and websites by preventing and detecting security risks, fraudulent activity or other criminal or malicious activities;
  • Compliance with legal requirements (e. g. tax and commercial law storage obligations) or existing obligations to carry out compliance screenings (to prevent economic crime or money laundering)
  • Settling disputes, enforcing existing contracts and asserting, exercising and defending legal claims.

The processing of personal data is necessary to achieve the above-mentioned purposes, including the execution of the (contractual) business relationship with you. Unless explicitly stated otherwise, the legal basis for data processing is Article 6 (1)(b) and (f) of the Basic Data Protection Regulation or your explicit consent in accordance with Article 6 (1)(a) of the General Data Protection Regulation (GDPR).

If the above data are to be processed for purposes other than the original purpose of collection, you will be informed of this before further processing. This way you have the possibility to object to the processing of your data for another purpose.

Disclosure of data
All data transferred to us will be treated confidentially. We will not sell or otherwise market your personal data to third parties.

Your data will generally not be made available to third parties for use, unless you have given your consent or we are legally entitled and/or obliged to do so.

If legally permissible and necessary to comply with applicable law or assert, we transfer personal data to courts, tax authorities and supervisory authorities. We take all appropriate measures to ensure the protection of your personal data.

We will forward your personal data to the following companies for the above-mentioned purposes:

Mail order companies / logistic service providers, payment service providers, software service providers, financial service providers, banking institutions, sales agents, marketing event agencies, translation agencies, printing offices, broadcasting, newspapers, travel agencies, tour operators, travel companies, public sector bodies, e.g. the Federal Statistical Office, the Main Customs Office, the Chamber of Commerce, insurance companies, central settlers, travel and transport companies such as Deutsche Bahn, airlines, coach companies

Duration of data storage
If there is no explicit storage duration stated during data collection (e. g. in the context of a declaration of consent), personal data will be deleted, if it is no longer required for the purpose of storage, unless required otherwise by law (e. g. commercial and tax law storage obligations).

Data security
We take technical and organizational actions to protect your data, which we store and process in our company against manipulation, loss of confidentiality, destruction and against access by unauthorized persons. Our company's security measures are continuously improved in accordance with technological developments.

Data subjects' rights: right to information, correction, deletion or limitation of the processing of your personal data, right of objection and right to data transferability

Upon request, we will inform you in writing, in accordance with the applicable law, whether and which personal data we store in our company database. If you are registered as a user, we offer you the possibility to view your data yourself and to change and delete them if necessary. If, despite our company's efforts to ensure data security and data accuracy, incorrect information has been stored, we will correct it upon your request.

You also have the right to demand that our company restricts the processing of your personal data. In addition, you can request that the data you provide to our company be delivered in a structured, popular and machine-readable format. You may also object to the processing of personal data by our company.

You also have the right to demand the deletion of your personal data, provided that there are no conflicting legal retention periods. We delete the data if we no longer need them for the purpose for which we have collected and processed them, or if you revoke your consent and there is no other legal basis for the further processing of your data. In addition, we will delete this data if the processing has been illegal for reasons unknown to us or if you have filed an objection against the processing and there are no primary legitimate interests for the processing. Your data will be deleted if we are legally obliged to do so. Our company has also implemented technical measures to inform all recipients of your data about your request for deletion or correction. This only applies if we have disclosed this data or made it public. All links, copies and replications of your personal data should be deleted.

If you have consented to the processing of your personal data, you are entitled to revoke your consent at any time with effect for the future. By revoking the consent, the data processing for the past will not be unlawful.

The transfer of data to our company is voluntary. However, this data is necessary for the further conclusion of the contract or to answer your enquiries. If you do not wish to disclose your data, the contract may not be valid.

The contact details of our company's data protection officer are:

You also have the right to complain to the competent supervisory authority about the processing of data by our company.

The data protection authority responsible for our company is:

State Office for Data Protection Supervision Promenade 27 (castle) 91522 Ansbach, Germany Web:

Newsletter; Advertising
When signing up for our company's newsletter, the data you provide will be used exclusively for this purpose.

We require your name and a valid e-mail address for an effective registration. In order to verify that a registration is actually carried out by the owner of an e-mail address, we use the "double opt-in" procedure. For this purpose, the order of the newsletter, the sending of a confirmation mail and the receipt of the requested reply will be logged. The data will only be used for sending the newsletter and will not be passed on to third parties.

You can revoke your consent to the storage of your data and its use for sending newsletters at any time. Each newsletter contains either a corresponding unsubscribe link or a separate unsubscribe option.

Data of minors
Personal data of children are not collected knowingly without explicitly pointing out that such data may only be transmitted with the consent of the parents. The use or disclosure of personal data of children by our company will only take place to the extent permitted by law, for the purpose of obtaining the legally required parental consent or for the protection of children. For the term "child/children", the applicable national statutory provisions must be taken into account.

Tracking data
For technical reasons, when you access our company's website, your Internet browser automatically transfers the following data (hereinafter referred to as "tracking data") to our company's web server, which our company records in log files:

  • Date of access, time and duration of access, URL of the referring web page, retrieved file, amount of data transferred, browser type and version, operating system, domain name of your Internet access provider

This is exclusively information that does not allow conclusions to be drawn about the natural person. This information is technically necessary in order to display the website content you have requested correctly and is mandatory when using Internet offers. The log data is evaluated purely for statistical purposes in order to optimize our company's website and the technology behind it and is then deleted. The tracking data is stored separately from other data collected by our company during use.

Like many other websites, our company uses so-called "cookies". Cookies are small text files that are transferred from a website server to your hard drive. As a result, our company automatically receives certain data regarding your visit to our website.

The cookies used by ERDINGER do not store any personal data. The cookies we use are therefore not assigned to a specific person and therefore not to you. The website of our company can also be visited without cookies. Internet browsers are regularly set to accept cookies. You can deactivate the use of cookies at any time via the settings of your browser. By disabling cookies, some features of our company's website may no longer work. Most of the cookies we use are deleted from your hard drive after the end of the browser session (session cookies). Session cookies are required to provide you with login information across multiple pages. Other (persistent cookies) remain on your computer and allow us to recognize your computer on your next visit, making our website and offers appropriate for you and to facilitate its use.

Pseudonymized user profiles
For purposes of advertising, market research, adequate design and to improve our service, our company uses cookies to collect usage data about your website visit and the use of links in the newsletter. The collection of usage data and the creation of a usage profile are carried out pseudonymously using a cookie ID.

Our company creates and stores these user profiles exclusively in a pseudonymous form. It will not be merged with your personal data.

Google Analytics
In order to record the usage data and to create the user profiles, our company uses the service Google Analytics. The information about the use of our website is transmitted to servers of Google Inc. 1600 Amphitheater Parkway, Mountain View, CA 94043, in the USA, evaluated and passed on only as accumulated data to our company, which expresses the trends in respect to the general website usage. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage.

Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google. Google will never associate your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; However, please kindly be aware that you may not be able to use all features of this website any longer.

By using this website, you give consent to the processing of your personal data by Google in the manner and for the purposes set out above. Data collection and storage by Google Analytics can be objected to at any time with effect for the future (opt-out).

For more information about Google Analytics and privacy, please visit:

Google Adwords Conversion Tracking
We use the service of Google Adwords by displaying advertising materials (Google Adwords) on external websites to draw attention to our offers. On the basis of the data of the advertising campaigns, we can measure the success of the advertising measures. This will allow us to show you advertisements that are of interest to you and to create our website more interesting.

Ads are submitted by Google through "ad servers" that run using cookies and are used to measure the success, such as display of the advertising measure and clicks of the users. If you access our website via a Google ad, Google will store a cookie on your computer, which will generally expire after 30 days. A personal identification does not take place, only a recognition of your Internet browser.

If a user has visited certain pages of an Adwords customer's website and the cookie stored on their computer has not yet expired, Google and the customer may recognize that the user clicked on the ad and was redirected to that page. Each Adwords customer is assigned a different cookie. Cookies can not be tracked via the websites of the Adwords customer. We collect and process in the mentioned advertising measures no personal data. We only receive statistical evaluations from Google that help us to identify which advertising materials are effective. An identification of the users can not take place thereby.

Due to the marketing tool applied, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and the further use of the data, which are raised by the application of this tool by Google and inform you therefore according to our knowledge level: By the integration of AdWords conversion Google receives the information that you have visited our Internet website or that you have clicked on an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider identifies and stores your IP address.

You can prevent participation in this tracking process in a variety of ways, as for instance by setting your browser software to suppress cookies or disabling the conversion tracking cookies so that cookies from the domain are blocked, Disabling interest-based ads from providers that are part of the ‘About Ads’ self-regulatory campaign is possible through or through permanent opt-out in your browsers Firefox, Internet Explorer or Chrome ( Kindly be aware that in this case you may not be able to use all features of this offer to the fullest.

Facebook pixels
Our website uses the remarketing feature Custom Audiences provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). With this feature, we can track users' actions after they have seen or clicked on a Facebook ad. Our purpose of using this feature is to show you advertisements that are of interest to you and as well in order to make our website more interesting to you.

Due to the marketing tools applied, your browser automatically establishes a direct connection to the Facebook server. We have no control over the extent and the further use of the data, which are raised by the use of this tool by Facebook and inform you therefore according to our knowledge level: By the integration of Facebook Custom Audiences Facebook receives the information that you have visited the website of our company, or have clicked on an advertisement of us. If you are registered with a service of Facebook, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a chance that the provider will find out and store your IP address and other identifying features. Disabling the Facebook Custom Audiences feature is available here: In order to disable the feature, you must be logged in to Facebook. The legal basis for the processing of your data is Art. 6 (1) sentence 1 lit.f GDPR. For more information about data processing through Facebook, please visit

Use of social plug-ins within the framework of social media

Our company uses social plug-ins ("plug-ins") from operated by Facebook Inc., Palo Alto, USA ("Facebook"). The plug-ins are marked with a Facebook logo or the addition "Facebook" or "Like" or "Share".

If you access a page of our company's website that contains such plug-ins, they are initially deactivated. The plug-ins will only be activated when you click on the respective button. With this activation, you establish the link to Facebook and give your consent to the transmission of data to Facebook. If you are logged in to Facebook, Facebook can assign the visit to your local account. If you click on the respective button, the corresponding information is transmitted directly from your browser to Facebook and stored there.

The purpose and scope of the data collection, further processing and use of the data by Facebook as well as the corresponding rights and settings for the protection of your privacy can be found in Facebook's data protection notices (

If you do not want Facebook to collect information about you through our company's website, you must log out of your Facebook profile before visiting our company's website.

Our company uses the video sharing platform YouTube, which is operated by YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066, USA. YouTube is a platform that enables the playback of audio and video files.

When the customer accesses a page on the company's website, YouTube's affiliate player will connect to YouTube to ensure a technical transmission of the video or audio file. When you connect to YouTube, data is transferred to YouTube. The purpose and scope of the data collection, the further processing and use of the data by YouTube as well as the related rights and setting options to protect the privacy of the customer, can be found in the privacy policy of YouTube:

Our company uses social plugins ("plugins") from the Instagram social network, which is owned by Instagram LLC 1601 Willow Rd Menlo Park CA 94025 United States ("Instagram"). The plugins are marked with an Instagram logo or the addition "Share".

If the customer accesses a website of the company that contains such plugins, these plugins are initially disabled. Only when the customer clicks the provided button, the plugins are activated. With this activation, the customer connects to Instagram and declares his consent to the transfer of data to Instagram. If the customer is logged in to Instagram, Instagram can assign the customer's visit to his local account. If the customer presses the respective button, the corresponding information is transmitted from his browser directly to Instagram and stored there. The purpose and scope of the data collection, the further processing and use of the data by Instagram as well as the related rights and setting options to protect the privacy of the customer can be found in the privacy policy of Instagram: (

Links to other websites
If ERDINGER Weißbräu refers directly or indirectly to external websites ("links"), ERDINGER Weißbräu is only liable if it has precise knowledge of the contents and if it is technically possible and reasonable to prevent their use in the case of illegal content.

ERDINGER Weißbräu hereby expressly declares that at the time of linking, the linked pages did not contain any illegal content. ERDINGER Weißbräu has no influence on the current and future design of the linked sites. ERDINGER Weißbräu hereby expressly dissociates itself from all changes in content that are made after the links have been set on the linked pages. This also applies to entries in the guest books, discussion forums and mailing lists provided by ERDINGER Weißbräu.

Werner Brombach GmbH is not responsible for the content, availability, accuracy and accuracy of linked sites, their offers, links or advertisements. ERDINGER Weißbräu is not liable for illegal, incorrect or incomplete contents and in particular for damage resulting from the use or non-use of the information offered on the linked pages.

The Privatbrauerei ERDINGER Weißbräu Werner Brombach GmbH has the right to change this privacy policy in compliance with the applicable legal data protection regulations at any time. If ERDINGER Weißbräu commissions partner companies for the performance of certain services, the contracts with the partners will include the data protection provisions and the partners will be obliged to guarantee data protection. We take care of complying with data protection regulations in all areas of our platform and our company. If you have questions, you can also contact us directly.